Don't be afraid to trust your own intuition. In buying art your personal taste is the final test. You cannot buy something you absolutely hate just because the artist is very popular and it is a good investment. The best choice always takes into account that emotional "click" between you and the piece.

Define your purpose of purchase

There are a few reasons for you to buy art. You may want a decoration for your home, a special present for someone who loves art, or you might wish to invest in art. You may also be an independent collector, or an exchequer for a certain institute. These are very different purposes for buying art, and each purpose defines its own demands. Consider not only the piece itself, but the range of prices and the reputation of the artist. Once you have defined all these elements, looking for the exact piece that suits you will be much easier.